- Description
In March of 1953, the University of Toronto forwarded the following three applications to an interdisciplinary competition as part of the Ford Foundation's Behavioral Sciences Program: "Changing Patterns of Language and Behavior and the New Media of Communication," "Study of Problems of Social Learning and Co-operation in an Industrial Society," and "Radical and Conservative Behaviour." All were associated in varying degrees with the legacy of Harold Adams Innis, a prominent economic historian and political economist at the University of Toronto, who had died in November of the previous year. "Changing Patterns" was the one that was accepted: its group of sponsors, spearheaded by Marshall McLuhan and Edmund Carpenter, was awarded a grant of $44,250 over two years. This came as a surprise to many, as the other two applications featured not only renowned established figures but also younger scholars who were quickly coming into prominence. Moreover, while the other two applications were grounded in Innis's highly respected work in political economy and economic history, that of the McLuhan/Carpenter group used Innis's less well-known work in communication as a point of reference.
