The Aesthetics of Scientific Neutrality

On February 9th, 1932, the Rockefeller family's new Museum of Modern Art (MoMA), in Manhattan, opened its first architectural exhibition, "Modern Architecture: International Exhibition (1932)," curated by Philip Johnson and Henry-Russell Hitchcock. While the Museum would soon be leveraged to create connections between Latin America and the United States, beginning with Mexico in particular, "Modern Architecture" focused exclusively on designs realized within the Global North in order to challenge Europe's modern architectural hegemony, while shaping the aesthetic choices of US architects and the general public. Though the exhibition was a resounding success in its time, its co-publication, The International Style (1932), conceived by Barr and Hitchcock before the decision to launch the exhibition, has ensured the circulation of the curators' concerns over the intervening decades.