One of the primary goals of the founders of the National Committee on United States-China Relations was to encourage discussion of China policy. In 1966, when they formed the group, there was little debate on the topic, and much public ignorance concerning current and recent events on the Chinese mainland. While the NCUSCR as an organization took no political positions, its leaders all supported ending the U.S. isolation of the Chinese Communists and pursuing a new policy of outreach and rapprochement. This occasioned some opposition from conservatives who supported existing policies, and who saw the Committee as a de facto lobby, despite its leaders' protestations of non-partisanship and its tax-exempt status as a non-political organization. Within less than five years, the Committee appeared to become a victim of its own success. Discussion of the issue was uncontroversial, and President Nixon had begun the process of outreach to China. The organization gave serious consideration to closing up shop. Yet rapprochement, while threatening one primary mission, increased opportunities to pursue the other: public education, particularly in the form of cultural exchanges. This gave the group new relevance and renewed public prominence, allowing it to maintain its presence and persevere.