- Description
This essay aims to highlight Blanchette Rockefeller's leadership style, which emphasized artistic appreciation, collaborative leadership, and institution building. As both a prominent donor to the museum as well as a fixture in leadership during the mid-twentieth century, Mrs. Rockefeller's leadership style falls somewhere between what we would think of as philanthropy and management. Not coincidentally, her husband, John D. Rockefeller 3rd, was engaged with public institutions in the sphere of Asia-US cultural and social relations and pioneered a type of philanthropy denominated "venture philanthropy," which entailed an intellectual and social commitment to favored causes that complemented financial support.[i] In some sense, Blanchette's approach to leadership drew on three key areas: an intellectual emphasis, evident in her passion for promoting artistic appreciation; a social component, manifest in her use of collaborative efforts to advance the mission of MoMA; and, finally, an investment of time, which arguably, in addition to financial support, represented a scarce resource she lavished on the various programs and institutions that she was called to pioneer within MoMA.
