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Beginning in 1927, John D. Rockefeller Jr. (JDR Jr.) initiated a captivating conservation and tourist management project in Jackson Hole, Wyoming. His venture involved purchasing private lands and changing them into Grand Teton National Park (GTNP). Since becoming a National Park in 1950, Jackson Hole has been pictured everywhere from the walls of New York City's enormous Grand Central Station, to endless truck commercials on television, as the global icon of rugged Western American mountain "wilderness."
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