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Six Roles of Philanthropy in John D. Rockefeller, Jr.’s Response to the 1913-14 Colorado Coal StrikeJanuary 20, 2023
John D. Rockefeller, Jr.'s understanding of labor issues prior to 1914 was shaped largely through his philanthropic and civic activities, including contributions to five liberal, Progressive-era organizations concerned with improving industrial conditions. Simply put, philanthropy provided his education.Following the tragic events in Colorado, especially the so-called Ludlow Massacre, JDR Jr. employed philanthropic giving, in combination with a variety of other strategies, to address the problems at the Colorado Fuel & Iron Company (CF&I), while also restoring the Rockefeller family's good name: He used philanthropy to:Improve social and economic conditions in Colorado immediately following the strike;Involve the YMCA's industrial department as part of the company's expanded employee welfare programs;Express gratitude and demonstrate camaraderie with CF&I employees following his historic 1915 visit to Colorado;Promote the ideas of employee representation and personal relations in business; andEncourage research in the emerging fields of industrial relations and organizational behavior. This research report highlights philanthropic aspects of JDR Jr.'s response to the strike and are based on a larger investigation that examined JDR Jr.'s efforts as milestone events in modern public relations and industrial relations as well as JDR Jr.'s emergence as a 20th century icon. Observations about his philanthropic strategy are discussed.
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