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Broadcasting Modernization: Ford Foundation’s Shifting Priorities in Colombia during the Cold War, 1962-1972September 27, 2021
The Ford Foundation was one of the most prominent private partners of President John F. Kennedy's Alliance for Progress (AFP) program, 1961-1973, aiming to modernize Latin American societies and to enhance hemispheric relations during the global Cold War. Colombia was the operation hub of the Ford Foundation, as Bogotá started to host its Latin American headquarters from 1962 until 1972, when the Foundation dissolved the office due to civil unrest in Colombia. In 1968, under McGeorge Bundy's leadership, the Ford Foundation adopted a broad, organizational strategic shift from focusing on managerial elites to alleviating poverty for the popular masses. This report synthesizes some of my findings about the internal debates about the Foundation's strategic reform and Colombia's unique significance for its work in Cold War Latin America. These findings were gathered during my visit to the Rockefeller Archive Center in January 2020 under a generous research stipend from the Archive. This is a working document for a chapter in my dissertation, tentatively titled The Power of Philanthropy: Development, Empire, and Non-State Actors in Cold War Colombia, 1961-1973.
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