The Inverted "Red Triangle" and Communicating the Small Family Norm in the Developing World

by Aprajita Sarcar

Sep 22, 2017

In December 1968, Frank Wilder presented a paper in a Carolina-USAID Workshop on 'Mass Communications in Family Planning.' This was, perhaps, the first time he presented the inverted "Red Triangle" to the developing world. As a consultant to the Ford Foundation's India Office focused on Mass Communications for Family Planning, he had been working on the symbol for the past three years. In his paper, he added a note that the symbol was now ready for circulation across the 'developing countries' or what we know as the Global South.

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